20 mill users is nothing to sneeze at when you've only sold 2 million in 1.5 years
Quote:
Originally Posted by Adam Krebs
Again, I think this is a really difficult discussion. Market figures show that Mac owners are just a small sublet of the market, but anecdotal experience begs to differ.
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The market isn't PC users; it's mp3 player owners. If you assume Apple's 100 million sold are in active use and still represent 70+% of the market, the total market size is a little more than 140 million. If you assume 100 million doesn't represent actual users (highly likely) but Apple still has 70% of the market (highly likely), the market is even smaller than 140 million. Apple's approximately 20 million Mac users could potentially represent 15% of the total music player market market (a huge number when working from 4%). Considering Apple does best in the U.S., in the consumer market -- and Zune is still U.S. only -- Mac users likely represent even more of a potential market that Microsoft isn't addressing. If you want to focus in even more on young, hip, music-loving Americans, it's probably even much more.
Or consider it another way: if Microsoft could attract just 5% of Mac users, Microsoft would have another 1 million users and would increase their market share by 50%.
Cross-platform development should not be that hard; numerous companies accomplish it quite well for equally sophisticated software (and more so) as Zune. It should be easy and desirable for Microsoft, but they don't seem capable of coding for other platforms. And Zune development has progressed rather slowly as is.
Maybe Microsoft should just focus on getting into other markets around the world considering Apple is likely to introduce the second iPhone before Microsoft gets to Canada and may soon be in 60+ countries by the time Zune decides to cross some water.
[edit: post too long?]
Last edited by dp; 06-05-2008 at 12:05 PM..
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