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Quote:
Originally Posted by Jason Dunn
That got me thinking about something that we've touched on before here, but never really got down to discussing: given that the target demographic that Microsoft's marketing has been going after, which since launch has been the independent music types, is it a serious mis-step for the Zune not to have an OS X solution? It seems pretty pointless to market to Indy-Trendy-Hipster-types if you don't have a software solution fr the platform that they're using.
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That's a tricky one. There aren't many Mac users out there who dislike what the iPod has to offer. So, for Microsoft, in working on a native OS X solution, they would have to ask themselves whether they could sway enough Mac users to justify the costs in development.
In the meantime, those serious about using a Zune will often fire up Parallels Desktop or VMware Fusion and sync their Zune that way. It's messy, but it works.
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