Is Zune Microsoft's Arch Deluxe?
"The Arche Deluxe wasn’t a bad burger. It contained more fat than anything else on the menu, but it wasn’t a bad burger. It just didn’t make sense to their audience. The Zune, people, is not a bad player at all. It contains more bloated features than anything else on the menu, but it isn’t a bad player."
Ah yes... those marketing miracles of the 90s; McDonald’s Arch Deluxe, Crystal Pepsi, Coke's OK Cola. Sure brings back memories, doesn't it? Maybe not. These are just a few examples of highly overpriced, massively disastrous attempts by huge corporations trying to by their way into new market segments. Could Microsoft's Zune be next in line? It could, says Paul Colligan, if Microsoft isn't careful. Colligan says there is still hope for Zune, if Microsoft takes the steps to answer the consumer's needs. This article offers up an interesting product comparison. Microsoft can easily pump the cash into Zune's marketing machine, but can they come through with the goods where it really counts?