11-04-2004, 10:00 PM
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Editor Emeritus
Join Date: Aug 2006
Posts: 10,981
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Ringback Service Comes to the US via First Cellular
"First Cellular is the first US service provider to offer ringback service, the personalization technology that allows users to annoy or amuse their friends and colleagues by replacing the regular ringing sound you hear when you call someone up with a sound or music track that plays instead. In other words, say you call your friend Jim. Jim is into Black Sabbath. When Jim�s cellphone rings, you get about 10 seconds of Paranoid before Jim picks up and goes, �Yo, dude.� Expect more carriers to introduce the service once they realize they can also sell the tracks that are used in the service."
:roll:
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