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Old 10-04-2006, 12:05 AM
Jason Dunn
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Default Gartenberg: Underestimating Zune Would be a Huge Mistake


"OK, it’s pretty clear that the first iteration of Zune is pretty lackluster given where Apple and the rest of the market is. Underestimating Zune and Microsoft, however, would be a huge mistake. It’s not to say that this is a slam dunk for Microsoft but let’s look at the big picture. Form Factor – The first version looks pretty lame next to an iPod (having had the chance to put them side by side) and let’s face it, that odd D-Pad disguised as a scroll wheel was just silly (and Brown?) but that’s not really important. Look at the Toshiba Gigagbeat S design. We’re talking about a pretty compelling device and form factor. There’s no reason that Microsoft couldn’t simply put the Zune software on a comparable device. Remember, Zune is a family pf devices. Expect to see some without wireless and flash devices as well over time."

Michael Gartenberg from Jupiter Research shares his opinion about the Zune - it's a long-term play, and people are getting a bit too fixated on this very first player. That's understandable to some degree, but I don't think anyone (the Zune team included) expected to hit a home-run with the first Zune product out on the market. Platform plays are long hauls...
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Old 10-04-2006, 12:08 AM
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And I still think some people are underestimating the importance of first impressions.
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Old 10-04-2006, 01:24 AM
Phillip Dyson
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I don't think MS ever tries to make a big bang when they enter a market (WinCE handhelds anyone?). I bet Xbox surpassed most of their expectations.

I agree that in the long term, that the Zune is something to be feared. By Apple et al, I mean. Not the consumers.

Even if Zune flops out the door, all the world will laugh and point. Then Zune II will creep back into town and rent a room. Zune III will burn down the village.

Pardon my analogy...

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