Quote:
Originally Posted by Damion Chaplin
What things do you think Microsoft needs to do with the Zune in order to make it truly competeive?
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Really, this is a little embarrassing. The Zune is so much better than the iPod it is not funny. How can I prove it: With a 14-year-old girl.
She's already on her third iPod. She owns maybe 200 tracks. No sooner did she get her last...a pink 4 gig mini, than she decided she wanted a video iPod. (Which I tried to explain to her at the time.)
Then I got my Zune. She was NOT impressed.
Then I downloaded all the latest releases onto it the first day--a couple of thousand tracks, including everything she owned and everything she wanted...suddenly her attitude changed.
Now she understands...sure, she'll want the pink one, but she wants it.
Microsoft needs to stop trying to sell the zune device...they should be selling the subcription (because once you want the subscription, well then, I guess you'll be wanting a zune after all).
Imagine a variation on Apple's PC vs MAC commercials, only this time, with 2 teenagers holding their MP3 players...
A group of their friends surround them, and they start competing to see who has the most music and what it cost them...gradually the other kids drift over to the zune because it has (1) more content--from their perspective UNLIMITED content and (2) it costs less.
When teenagers understand that they can have an unlimited amount of music (and even share it over the wifi) for 15 a month...the iPod will be so Yesterday.
Course that brings to mind my "subversive ad"...
Some kids come by a friend's house, and music is blaring over the whole house audio...it's a non-stop string of the latest hits...
So the kids go into the media room and are talking and listening to the music, and then they start commenting on how great it is and what an incredible selection it is...then the middle aged dad--or mom--(dressed for running) comes into the room, unplugs his/her zune and plugs in their headphones, kinda waves it to the kids on the way out the door and shouts (over the blaring music in their headphones), "Hey, I need my zune, it's time for my run, y'all have fun."
The kids are left in the now silent room staring at each other...
Cut to the outside of the front door, where the parent is starting to jog in place with a smug look on their face, as the voice over says, "Who knew that teaching the kids about the value of a dollar could be so much fun...two million songs, 15 dollars a month." And the parent starts jogging down the street as the music swells....
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