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Yeah but they don't report data from Apple Stores which seems likely to be the place with the most sales of Zune's #1 competitor. So that suggests that the real value for Zune sales is significantly lower than 9.9%. I realize that they don't report other outlets as well, but you know that the amount of Zunes sold at Sam's, Costco, etc. is dwarfed by the # of iPods sold at Apples Stores (not to mention that Costco sells plenty of iPods too).
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64 GB iPad 2 WiFi, Apple TV 2, 32 GB iPhone 4
Early 2011 MacBook Pro 13" (dual boot with Windows 7), Early 2009 Mac Mini
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