HDR Expose Launched by Unified Color Technologies; Photographers All Over the World Groan

"HDR software maker, Unified Color Technologies has unveiled the HDR Expose 32-bit HDR merge and editing software. It replaces the company's flagship HDR PhotoStudio software, but inherits its core features and technology."

Alright, so I'm a little unfair here, since I have no idea how well HDR Expose performs, but HDR now is a catchword for unevenly exposed, garish, and downright terrible photos. We've got Photomatix and its not very good tone-mapping feature to thank for that. I know many photographers who would rather not label their HDR photos as HDR for fear of being discriminated upon. HDR can be nice, but it has to be done skilfully and in moderation; something that 99% of HDR photos out there lack.