Digital Copy Codes & Downloads Expire Too Soon

Have you ever seen that screen before? If so, you'll share my frustration. In the instance above, it was the Speed Racer Blu-ray disc I got as part of a promotion when I purchased the piece-of-junk Samsung BDP-1500. It took me a couple of months to watch Speed Racer, but when I did I saw the Digital Copy coupon and went to download it - and was presented the above error. OK, sure, it was my own fault for not getting the download right away - but it was my first purchase of Blu-ray discs and I'd never used digital copy at that point. Last week I bought a regular DVD at Costco, and upon opening the package I saw a digital copy coupon. Cool! I used it the same day I purchased the DVD and guess what? It was already expired. What the heck?

I think digital copy is a great advancement - well, it will be once they get Zune support - but it's frustrating to see the movie companies dangle it out as a carrot then snatch it away after only a few months. Are the bandwidth expenses really so high that they can't offer it for, say, a year after the DVD or Blu-ray comes out?