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Old 04-09-2009, 06:41 PM
Jason Dunn
Executive Editor
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Join Date: Aug 2006
Posts: 29,160
Default Windows Live Search for Mobile Team Does Hilarious Ads

"Why is Live Search for mobile so Loco 4 Local? Because we're crazy about getting you what you need to know now, no matter where you are. Whether you're craving crab cakes or mulling a matinee, Live Search for mobile makes finding practically anything in the area fast and easy."

I really like it when companies can have a sense of humour about what they're doing, so this was right up my alley: the Windows LIve Search for Mobile team has created this Loco4Local site that has some hilarious videos that spoof some of the cheesy used car ads you might see on late night local TV. Great stuff!

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Old 04-10-2009, 03:43 PM
Sven Johannsen
Editorial Contributor
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Join Date: Jun 2007
Posts: 5,411

Well, if you are giving away the app for free, I guess that explains the ad budget

Live Search is one of my favorite apps in reality. Usefull and works well. Just recently I needed to find a place the grandkids would eat, before we went in to see a show. Said the name of the show venue and it zoomed right to that. Selected search near here,and said Subway and it highlighted the Subway closest to where we were going for the show. Didn't need the turn by turn, because I was somewhat familiar with the area, but saved me driving around looking for the place, and clued me in to the quickest way from lunch to the show. Actually I'm pretty sure it was more efficient than trying to do the same thing with my Garmin.
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Old 04-10-2009, 07:02 PM
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Join Date: Aug 2006
Posts: 484

When I first tried to download the new version of Live Search and was redirected to the "loco4local" web site, I thought it was a phishing site and clicked away.

Since I thankfully have the AT&T unlimited data plan, I ended up using the update menu selection on the phone instead. (Great feature!)
David Shier
VP - Sales & Marketing
CK Technologies, Inc.
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