11-16-2007, 08:14 PM
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Neophyte
Join Date: Nov 2007
Posts: 1
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RAISING THE BAR � Quantum Leap or Marginal Steps?
As we watch the roll out of Google�s first installment of the Android SDK, sans CDMA support; and wait to see how or if the Open Handset Alliance (OHA) will change the mobile phone landscape; one of the many questions I have asked myself is if there is success, will the Android and OHA initiative result in raising the bar in the mobile industry in a step-wise fashion or will there be a quantum leap?
While Mogul owners continue to ask why it wasn�t shipped with 128mb RAM, integrated GPS, and functional BT, technical advances continue to enter into the U.S. mobile phone market place, albeit at a glacial pace. Our appetites are whetted by the recently announced HTC Touch Cruise http://www.htc.com/product/03-produc...uch_cruise.htm and we wonder what 3.5G and 4G will yield for CDMA in terms of integrated form, function and power.
Although the next PDA/smart phone RAM benchmark would appear to be 128mb; with the recent roll-outs of Intel�s and Panasonic�s 45 nanometer low-power architecture, why shouldn�t Pocket Personal Computers (PPCs) ship with 1g RAM, 2g ROM, and dual or quad core processors? Why shouldn�t VGA be the minimum standard for a PPC screen? Why shouldn�t the PPC ship with ample video/ audio functionality and power that would allow its owner to participate in real-time video conferences or just download video feeds from remote locations, in a similar manner to most mid-range desktops and laptops today? With the recently announced technical advances and business model innovations; why shouldn�t the PPC function as an ultra mobile, multi-media, business tool?
From a business perspective, the question must be asked: If we build it will it sell in sufficient quantities and at a sufficiently robust profit margin to justify capital investment and corporate commitment? The answer: Market Research; Market Research; Market Research; � There must also be a thorough re-evaluation of current business models and philosophies. Whether utilizing Economic Theory, Mathematic applications or Modeling; the basic issues are: what is the optimal price to charge the optimal number of customers to obtain the optimal profit? Does the Corporation implement an initial boutique pricing strategy, with mid and/or late cycle discounts; or implement a flat, large-volume pricing strategy? Once again, RESEARCH.
However, with the projected lowering of costs associated with the 45 nm manufacturing process; open-source Android; and OHA; there should be a resulting lower individual component price and therefore, a lower, market-ready, handset price.
Sounds good in THEORY; but, will it work in practice?
From: Buzz About Wireless 11-14-2007
http://forums.buzzaboutwireless.com/...thread.id=2196)
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