Transcoding DVR-MS Video for the Zune

"One of the coolest features of the Zune is the ability to watch video and when coupled with Windows Media Center content is limitless... Windows Media Center produces MPEG2 (dvr-ms) video at 30fps, 8250 Kbs, 720x480 resolution and is currently not supported by the Zune. To get this video to work, it must first be transcoded to one of the supported format mentioned above. There are many utilities on the internet that can do this conversion."

Yes, there are a basquillion utilities on the internet that can do this conversion.  Which one did the author choose?  The $99.95 TMPGEnc Xpress on the advicee of Zunester.com.  Now, I'm sure TMPGEnc Xpress is a great program and works well, but I think I would rather buy a different PMP than spend $100 just so I could get video on it.  So tell me, what program/utility did you settle on?  What did you end up paying for it?