03-18-2005, 09:00 PM
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Executive Editor
Join Date: Aug 2006
Posts: 29,160
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Anyone Want to Buy a Music Video?
"CinemaNow Inc. is announcing agreements with Warner Music Group and TVT Records, to sell music videos on a download-to-own basis via a newly launched service, WatchMusicHere.com. WatchMusicHere.com will offer music videos from multiple genres ranging from classics to the latest chart-topping videos. Each video will be available for prices ranging from US$1.99 to US$2.99 for a permanent copy that can be viewed for an unlimited number of times on the selected playback device."
I'm failing to grasp how or why this will be a successful business model. Generally speaking, people don't watch music videos more than a few times, and it's not like a song where you can listen to it over and over while doing other things. Videos require direct attention, and how many times will you really want to watch the same three minute video clip? Next, they want to charge you $2.99 for the privilege. 8O I know that videos are expensive to produce, but they're usually considered marketing vehicles to promote the new single and sell albums (or singles in the new digital market). I think they're going about this all wrong: when someone is buying the song from an online music vendor, there should be a an option at check-out where for 50 cents more you can get the video, or something similar. Selling music videos should be an add-on to the current model for selling music, not something entirely unto itself.
Though I doubt the legality of this, Smartphone Video Plus has a wide assortment of videos for download.
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03-18-2005, 09:51 PM
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Mystic
Join Date: Aug 2006
Posts: 1,520
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This is just another money grab.
No one is thinking about how consumer do things. But they are looking to capitalize on consumers willingness to drop large amounts of money in teeny tiny increments.
The subscription service will be next.
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Phone: Nexus one Backup Phone: AT&T Samsung Jack; Future Phone: I'm Watching WP7; Media Player: Platinum Zune HD 32GB; Home Server: HP MediaSmart Server LX195 Console: XBox 360, PS3, Wii |
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03-18-2005, 09:59 PM
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Sage
Join Date: Aug 2006
Posts: 652
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Just another example of how the music industry just doesn't get it. First they missed the boat with online music purchases and now this. If one really wanted to get a music video it could just be recorded from one of the many video channels offered from Satellite or Cable TV that's already paid for.
It's very obvious to me that the music industry does not like change (partly due to decreasing revenue, and partly due to tunnel visioned executives) and they are to slow to act on good ideas to keep what's left of their sagging revenue.
Bottom line: If they can't charge you an arm and a leg for it then they won't do it until the are forced to.
__________________
Making use of mobile tech like no other.
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03-18-2005, 10:04 PM
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Thinker
Join Date: Mar 2004
Posts: 469
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:rotfl: :rotfl: :rotfl:
It must be Friday!
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03-18-2005, 10:28 PM
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Mystic
Join Date: Aug 2006
Posts: 1,734
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I think this is a great move, and the pricing is reasonable. Often the video is the best part of the song.
I applaud the executives that were sensible enough to try and exploit the market, as apposed to hanging on to their IP for dear life while technology and the world moves on without them.
Hopefully legal downloadable blockbuster movies will be next.
Surur
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03-18-2005, 10:28 PM
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Oracle
Join Date: Mar 2007
Posts: 952
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I've actually bought Music Video DVDs. Madonna's Imaculatte Collelection, Queen's Greatest Videos Volume 1, Some weird Cher CD taht was like 10 bucks. Price per videos on those DVD's was a lot less than 2.99. I wonder if WB is charging for labor you do realize they have to convert the videos 1 time before they can sell them to the mobile market don't you? :roll:
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03-18-2005, 10:36 PM
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Ponderer
Join Date: Oct 2002
Posts: 100
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Christina's Dirrty video is absolutely worth $2.99. :lol:
Neil
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03-18-2005, 10:39 PM
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Pupil
Join Date: Jul 2004
Posts: 17
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Agreed.
MV are cool and, in some cases, the video is more important that the music.
But for >$2 no way, even for $1 is still expensive.
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03-18-2005, 10:57 PM
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Thinker
Join Date: Jul 2006
Posts: 357
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Quote:
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Originally Posted by Surur
I think this is a great move, and the pricing is reasonable. Often the video is the best part of the song.
I applaud the executives that were sensible enough to try and exploit the market, as apposed to hanging on to their IP for dear life while technology and the world moves on without them.
Hopefully legal downloadable blockbuster movies will be next.
Surur
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I totally agree. I like music videos alot. I keep a few on my JAM at times while in the car. My passengers love 'em 'cause you get music and you get to see the artist performing. I can definitely see myself buying a few of these. So many times I've wished I could go back and see a certain music video again, but it's not on TV anymore.
And Cinemanow does have legal downloadable blockbuster movies (for rent).
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03-18-2005, 11:38 PM
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Mystic
Join Date: Aug 2006
Posts: 1,734
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Quote:
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Originally Posted by Adamz
And Cinemanow does have legal downloadable blockbuster movies (for rent).
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Only for USA unfortunately. 
Surur
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