08-30-2004, 02:00 PM
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Contributing Editor Emeritus
Join Date: Aug 2006
Posts: 8,228
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Ericsson pulls Bluetooth division
http://news.com.com/Ericsson+pulls+Bluetooth+division/2100-1039_3-5327431.html?part=rss&tag=5327431&subj=news.1039.5
"One of the key developers of Bluetooth is shutting down the division that helped foster the personal area networking technology. Ericsson has already started to shut down its 125-worker Technology Licensing group and will reshuffle employees into other divisions, a representative confirmed Friday. A majority of the workers affected will remain with the company. Ericsson did not make a formal announcement of the closure."
Ericsson isn't totally abandoning bluetooth. They will continue to use it is some of their mobile technology. They just aren't going to develop it further inhouse, which is clearly a sign that I get to use this picture again, and will continue to do so over the coming months as others give bluetooth the boot. :devilboy: Verizon certainly isn't helping the bluetooth experience out.
Ericsson will leave it up to the "Bluetooth Special Interest Group" to develop bluetooth. That is the same SIG that has allowed the current messed up customer experience to happen. :roll:
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08-30-2004, 02:20 PM
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Theorist
Join Date: Dec 2006
Posts: 276
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Re: Ericsson pulls Bluetooth division
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Originally Posted by Ed Hansberry
"One of the key developers of Bluetooth is shutting down the division that helped foster the personal area networking technology. Ericsson has already started to shut down its 125-worker Technology Licensing group and will reshuffle employees into other divisions, a representative confirmed Friday. A majority of the workers affected will remain with the company. Ericsson did not make a formal announcement of the closure."
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Mmmm, 'kay. Investors and shareholders are sure happy to hear this from another source than Ericsson. :roll:
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Originally Posted by Ed Hansberry
Ericsson will leave it up to the "Bluetooth Special Interest Group" to develop bluetooth. That is the same SIG that has allowed the current messed up customer experience to happen. :roll:
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What!? 8O *runs screaming out of the room and slams the door causing reasonable over-pressure in the room and thus blowing out a window or two of which the glass shrapnels are distributed all over the near-by street causing an unfortunate driver who's making a call using a Bluetooth headset to get a flat tire and hurtle into a ditch*
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08-30-2004, 02:35 PM
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Intellectual
Join Date: Jul 2003
Posts: 120
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was wondering how long it would take for a HBR* about this to appear... and your favourite piece of clip art 
at least you highlight Ericsson aren't dropping Bluetooth but then use that image - strange choice?
although i still remember your use of it from 6 months ago... funny enough i read this article last month and thought of you 
Now That Bluetooth Is Alive, It's Dead Again
(* HBR = Hansberry Bluetooth Rant)
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08-30-2004, 02:38 PM
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Pontificator
Join Date: Jul 2003
Posts: 1,468
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Re: Ericsson pulls Bluetooth division
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Originally Posted by Ed Hansberry
Ericsson isn't totally abandoning bluetooth. They will continue to use it is some of their mobile technology.
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Never one to let the facts on Bluetooth get in the way of the prejudices eh, Ed?
Ericsson isn't *abandoning* Bluetooth at all. They have simply passed on the baton for control and development fully to the SIG - as they did, in practice, some time ago (c. 4 years). Their Bluetooth division has been an anachronism for some time as Sony Ericsson have moved away form in-house to using cheaper, more cost effective, third party solutions.
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They just aren't going to develop it further inhouse
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The article says nothing of the sort - mainly because it isnt true. While the SIG will continue joint development (as they do already) Ericsson will still work on Bluetooth (as part of the SIG) through another division.
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which is clearly a sign that I get to use this picture again, and will continue to do so over the coming months as others give bluetooth the boot.
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Ed - no-one has given Bluetooth the boot. You have twisted a meaningless story (the closing of an anachronistic division) to back up an unsupportable and simply *wrong* conclusion. Sony Ericsson phones continue to support Bluetooth as strongly as ever - more so in fact.
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Ericsson will leave it up to the "Bluetooth Special Interest Group" to develop bluetooth.
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What - you mean as they have done, effectively, for several years? There's a shocker!
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That is the same SIG that has allowed the current messed up customer experience to happen. :roll:
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I'm not about to waste words explaining yet again why that is not the case. No matter how much control SIGs for any technology exercise - some OEMs will still find a way to break things (see current 802.11g issues). What you never want to grasp is that it is a (increasingly small) minority who do this.
Honestly Ed - how do you read such a basic article and find so much in it that simply isn't there? You clearly haven't followed up the article's source (for fear of finding out the facts don't back up your somewhat wild conclusions?).
Let's see what we can find from the article that was the source for Cnet:
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According to Johan Akesson, vice president of marketing for Ericsson Technology Platform, "Ericsson is not pulling back from Bluetooth." He said Ericsson will continue Bluetooth software technology development through Ericsson Mobile Platforms, another subsidiary.
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It will, however, discontinue its design and development of new Bluetooth products for the semiconductor industry.
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The company spun off Ericsson Technology Licensing in 2000. Of its 125 employees, Akesson said 100 were working in R&D. They represented the core of Ericsson's original Bluetooth technology development team. [my emphasis]
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Although Ericsson will continue its involvement in the Bluetooth Special Interest Group as a promoter of the technology, Akesson said, "We will no longer develop new hardware or new IPs based on the Bluetooth specification."
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and the reason for this?:
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Ericsson's decision comes as the Bluetooth standard has reached a mature state, and Bluetooth products are available in volume. "Even though large volumes are manufactured, we've found that the long-term business case for Ericsson Technology Licensing is not strong enough," Akesson said.
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In other words - now that the standard is mature and the market a large volume one - the case for Ericsson makiing its own chips/doing its own R&D isn't strong enough. That *is* what generally happens when a technology matures and becomes widespread in production...!
Right - that's anothe rone of Ed's 'Bluetooth is dead' fallacies ripped to shreds - now onto the (what I supect is always the purpose of Ed's Blueooth postings) 'usual debate' that always follows. You know - posts on how because some pople can't buy a BT phone then it must be a failed technology, the occasional idiot who still wants to compare WiFi and BT, the accounts of how some couldn't pair up one device with another once etc. etc.
Ho-hum.
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08-30-2004, 02:44 PM
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Pontificator
Join Date: Jul 2003
Posts: 1,468
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Re: Ericsson pulls Bluetooth division
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Originally Posted by manywhere
Mmmm, 'kay. Investors and shareholders are sure happy to hear this from another source than Ericsson. :roll:
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Since this changes absolutely nothing - investors and shareholders have absolutley nothing oit be concerned about. Bear in mind also that Ericsson may not have made a formal announcment (why announce the closing of a long redundant division?) - they've still happily commented on it when asked.
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08-30-2004, 02:53 PM
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Pontificator
Join Date: Aug 2003
Posts: 1,185
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Give it the boot? Not sure I follow. Personally, I think about Bluetooth as much as I think about a wall socket. I don't. I just know that it's there and it works (for me) without question. I honestly can't imagine anyone giving it the boot (unless it was poorly implemented in the first place). It seems so native to what I expect with my computers/phones/PDAs, etc.
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08-30-2004, 03:09 PM
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Intellectual
Join Date: Apr 2004
Posts: 137
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Oh please!! I have seen that picture on this site :? way too many times already! BLUETOOTH IS NOT DYING! Everytime you guys say that there are about twenty new devices that have it. Give me a break.
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08-30-2004, 03:27 PM
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Editor Emeritus
Join Date: Aug 2006
Posts: 15,171
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Quote:
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Originally Posted by jnajera
Oh please!! I have seen that picture on this site :? way too many times already! BLUETOOTH IS NOT DYING! Everytime you guys say that there are about twenty new devices that have it. Give me a break.
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Hey, don't say "you guys". This is Ed's opinion, and I don't agree, but he has the right to voice it. Personally, I think he just really likes the coffin picture that he made up and likes to trot it out every so often... :lol:
(Oh, and Duncan... you're spending too much energy on this. IMHO, of course. :P)
--janak
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08-30-2004, 03:30 PM
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Pontificator
Join Date: Jul 2003
Posts: 1,468
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Quote:
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Originally Posted by Janak Parekh
(Oh, and Duncan... you're spending too much energy on this. IMHO, of course. :P)
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Nah - responding to an EdH Bluettoth rant is done on pure autopilot...!
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08-30-2004, 03:35 PM
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Mystic
Join Date: Aug 2006
Posts: 1,734
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That Verizon thing is awful. Its just another argument for GSM vs that dead technology CDMA. If handsets were more portable they would not be able to get away with such a broken implementation.
Its significant however that even Verizon had to give in and add bluetooth to their phones. And when the Verizon subscribers join their friends, and they want to bluetooth them a photo, they will wonder why their phone was so broken and soon pressure the company to drop the charade, or else lose that customers revenue completely.
Surur
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