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Justine: Mio's approach is more personal. We continue to tailor our products to what the consumer wants as we receive constant feedback from consumers.We launched our Mio 338, without much advertisement. It is by word of mouth that resulted in our product being well received. At MiTAC, we believe that if you have a good product, it sells itself.
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How can anyone, especially a PR manager, still believe this? In the case of a new market like pocketpc's, should they not be advertising just to educated potential consumers, who may now even know they exist, for one, and secondarily may not know a pocketpc would suite their needs.
I hope this attitude doesn't pervade the whole of this segment.
Surur
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PPCSG Visits The Wonderful Wizards of Mitac
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