07-09-2003, 01:00 AM
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Executive Editor
Join Date: Aug 2006
Posts: 29,160
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Sony Claims to Have a 'Feel' for Bluetooth
"Making Bluetooth technology easier for consumers to use quickly emerged as a key issue at this year's low-key Bluetooth World Congress that opened here Tuesday (June 17). Resolving the ease-of-use issue would address designers concerns about consumers being scared away from the wireless technology. The Bluetooth community is struggling to find a way to ensure that consumers can quickly set up Bluetooth connectivity that currently takes hours in some cases. The goal is to get Bluetooth-enabled devices up and running within five minutes of taking them out of the box.
A Sony Corp. unit said it has the answer, but others here said they remain skeptical. Maria Khorsand, president of Ericsson Technology Licensing, in her keynote speech, called consumer acceptance of Bluetooth "one of the most critical issues we need to debate this year in our industry."
The article goes on to explain a solution Sony has developed called "Feel" - it sounds very interesting. They claim in as little as one second, two devices can see each other, and know exactly what to do. Sounds a little too good to be true - oh, wait, it is. :roll: Sony will license this technology to other companies, which of course means it will never take off because an arch-nemesis like Philips won't pay for a Sony-developed solution. Sony also makes no claims about how well this will work with non-Sony Bluetooth products.
They really don't get it, do they? Bluetooth, just like the DVD burning wars (that are thankfully now mostly over), is cursed by having implementation scenarios that are too difficult. Until Bluetooth is as easy as USB to use (install drivers, plug in, it works), it will not achieve mass-market adoption.
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07-09-2003, 01:05 AM
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Mystic
Join Date: Jul 2003
Posts: 1,768
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Bluetooth advancements, like other technologies belong in a standards body. If Sony has something to contribute, it should make it a contribution to the SIG and just be first to market with the technology.
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Jonathan (JonnoB)
"All that is necessary for the triumph of evil is that good men do nothing." -Edmund Burke
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07-09-2003, 01:07 AM
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Philosopher
Join Date: Aug 2006
Posts: 578
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Sony is following the Sony way. Sigh.
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07-09-2003, 01:07 AM
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Intellectual
Join Date: Jul 2003
Posts: 115
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Just like their "feel" for solid state memory? :lol:
I can see it becoming a product line name... :roll:
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07-09-2003, 01:11 AM
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Sage
Join Date: Jul 2003
Posts: 706
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You're spot on Jason. No consumer technology that is hard to use will ever succeed. Why is WiFi so successful? Becasue it is easy. You install the NIC and the provided software/driver finds access points without the user being involved. If the access point is secured then entering the security information is easy.
I was just reading this thread
http://www.pocketpcthoughts.com/foru...ic.php?t=14388
And have concluded that Bluetooth is just too hard.
If the main players in Bluetooth standards can get together and come up with a solution then consumers will take it up. But I can't see Sony's rivals wanting to pay Sony to license their "standards".
:soapbox:
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Get your Pocket Mojo. Anthony Caruana is the Mojo master. |
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07-09-2003, 01:15 AM
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Pontificator
Join Date: Jul 2003
Posts: 1,466
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My God, Jason! I never thought I'd live to see the day Palminfocenter is a source for one of your news items. :rotfl: Carl Yankowski must be turning in his grave. I feel so unclean.
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07-09-2003, 01:15 AM
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Neophyte
Join Date: Jul 2003
Posts: 9
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Bluetooth? Mah! Wi-Fi forever; yo :devilboy:
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07-09-2003, 01:18 AM
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Philosopher
Join Date: Aug 2006
Posts: 578
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My point about Sony is their insistence on proprietary solutions they expect the industry to adopt. But the same cultural quirk that fosters this attitude prevents the other Asian companies from considering it, so we end up with multiple "standards." The consumers lose.
The best thing about VHS is that Sony eventually lost that standards fight.
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07-09-2003, 01:36 AM
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Pontificator
Join Date: Jul 2002
Posts: 1,049
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sony should just bring out the technology, enough of the licensing. This is only going to raise the cost of blue tooth and none of this is good for the average ppc user nor consumers who want to be ppc owners. It sounds great, ppc bluetooth, head set blue tooth, but getting it done in one second at a reasonable cost is hardly in myopinion going to happen. It is bad enough the current cost of blue tooth items are just too expensive in my opinion for consumers to just take off wiht it. The dvd player is a good example, videos players before it same thing. Hell, there was a day when calculators were the same way. It is a shame they cant make and sell it at a reasonable cost which is the average everyday consumer being able to purchase the product. This mass buying/selling would take care of cost.
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"Do not try. Do or Do Not. There is no try"Yoda, Empire Strikes Back
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07-09-2003, 01:58 AM
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Philosopher
Join Date: Feb 2002
Posts: 516
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Re: Sony Claims to Have a 'Feel' for Bluetooth
Quote:
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Originally Posted by Jason Dunn
Until Bluetooth is as easy as USB to use (install drivers, plug in, it works), it will not achieve mass-market adoption.
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What's so easy about that? Install drivers? The average consumer doesn't want to be bothered installing drivers, and many of them wouldn't know how (unless it's as simple as the device saying "Insert the disk with the red label that came in the box" and it takes care of the rest). And considering the persistent issues reported here about ActiveSync not working, I'm not sure if USB has arrived yet, either.
Scott
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Tapland
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