"Half of all malfunctioning products returned to stores by consumers are in full working order, but customers can't figure out how to operate the devices, a researcher said on Monday. Product complaints and returns are often caused by poor design, but companies frequently dismiss them as "nuisance calls," Elke den Ouden found in her thesis at the Technical University of Eindhoven in the south of the Netherlands."
Here is a great little article I'm sure we can all relate to it. The last paragraph says it all. Give it a read. Most of us here are pretty tech savvy and yet I'm sure we can all admit to having problems getting even simple things to work sometimes. This becomes most apparent to me when somebody is having trouble with a device (PC, phone etc). They usually don't even know how to phrase the question! Manuals are becoming more and more useless as the devices become more and more complex. Setting the time on the VCR has become the "Poster Child" of this phenomena. Our Smartphones are no exception. The average person can't figure out a plain vanilla phone. Your thoughts?