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Cingular Brand Remains, AT&T Statement Clarified

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11-28-2005, 05:30 PM

Jerry Raia Editor Emeritus Join Date: Aug 2006 Posts: 6,305		Cingular Brand Remains, AT&T Statement Clarified http://www.phonescoop.com/news/item.php?n=1481 "Cingular spokesman Mark Siegel has clarified Ed Whitacre's statements from earlier this week and has assured us that Cingular will continue to sell service nationally under that brand. When forming Cingular, each parent company reserved the right to resell Cingular service under their own brand as part of a bundle of services including wireline telephone, high speed data, and more recently TV as well." Well this is better news. Originally Ed Whitacre had said they were dumping the Cingular brand name entirely, according to the original story I posted here. I still think they should just bury the ATT (AT&T or whatever it is this week) brand forever.

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