"It seemed to me that Philips has something very interesting to show at their Philips booth. Located in hall 22, Philips offers the visitor a lot of new products from hard disk recorders to HDTV devices, Blue-Ray solutions to prototypes. Only one working device is currently present at the IFA show. Of course I needed to see this one with my own eyes so the search began. Somewhere in a corner one of Philips's demonstrating girls carried it hanging around her neck: Philips' rollable display device."
We have been hearing about these flexible displays for some time now and it looks like the prototypes are finally coming out. Imagine a phone display that could be enlarged to a size bigger than a postage stamp but not require a huge phone in your pocket.