09-14-2011, 05:40 PM
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Executive Editor
Join Date: Aug 2006
Posts: 29,160
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If anyone can mount a serious challenge to Apple in the tablet space, it's Amazon. They have broad digital content offerings (books, music, movies, TV shows), incredible depth of products for sale, and excellent customer service. The Kindle, every generation, had impressive hardware design - if they get this right, and I think they will, at the price point being suggested ($250 to $299) it will be very compelling.
I think they might also do a bundle with Amazon Prime - imagine if they hit a $149 to $199 price point with the purchase of an Amazon Prime subscription? Amazon isn't shy about competing on price, and when you get down to a sub $200 price point, the idea of having a tablet that stays in the kitchen and is just for ordering food, looking up recipes, etc. isn't so crazy.
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