so far I've been really impressed with LG's offerings. Their custom launcher isn't over the top and on most of their devices you can actually turn it off and use the stock android launcher.
Honestly, HTC has really bored me over the last few years. I hate sense and all the messing they do with android and their devices are far from interesting or innovative.
Now if i could get a hold of an unlocked unbranded LG that will work with AT&T... ;-)