02-02-2011, 06:45 PM
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Editorial Contributor
Join Date: Jun 2007
Posts: 5,411
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The current phrasing on the articles about this don't prohibit your reading content on the iPad purchased outside the app, as some of the stories have implied. It just says the provider must provide an in-app purchase option that goes through iTunes. It would seem that all Sony, Amazon, B&N have to do is provide that button and figure out how to tack Apples charge onto that sale. Bad for the consumer, BUT, you can still go to the provider store, from your Reader, Kindle or Nook, or to the web presence from your PC and purchase content at a cheaper price and read it on the iPad, best I can tell. For that matter I don't see how Apple could easily prevent you from opening Safari and purchasing a book from these services. The in-app purchase button just can't link to the site in Safari.
Seems to me that this is more likely to backfire than provide significant revenue. I do read occaisionally on my iPad, but I buy from Amazon on the web, and my wife does so from her Nook.
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