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Quote:
Originally Posted by Jason Dunn
And the purpose of an ad is to get a visitor to the site; if once you're there, they can't keep you there or get you to engage, well, that's their problem.  |
Don't you hate advertisers that pay you per click but in the ad they put in big letters their 0800 number (or 1-800 in US/Canada), making people think twice before clicking, therefore making you lose the "action?" but getting the brand exposure they want?
Also in "brand exposure" some even want to pay per action (sign up, purchase) make beautiful ads, but their page is terrible. So people end up with the "branding" but don't buy anything - you spread their brand but don't get paid.
Yes, advertisers complain of click fraud, but some of them are way over the "fraud" things...
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