Originally Posted by Jason Dunn
That Apple is going this route doesn't surprise me. Remember what they did in the late '90s? They licensed Mac OS to a handful of companies (Umax, etc.) and watched as their customers bought the cheaper Mac OS computers instead of the Apple-branded ones. I think it was less than two years from start to finish, and Apple revoked the Mac OS licenses and those companies mostly died. Apple is ruthless and brutal in their dealings with other companies from what I've seen. Screwing over a few hundred developers wouldn't even make them blink.
Actually the first thing that sprang to my mind was PlaysForSure and Zune.
64 GB iPad 2 WiFi, Apple TV 2, 32 GB iPhone 4
Early 2011 MacBook Pro 13" (dual boot with Windows 7), Early 2009 Mac Mini