It's fine how you want to interpret it. I'm just going by what was posted as a definition of failure.
I myself have an iPhone and enjoying having it. However I personally can't stand Apple products because of the way Apple and the followers look at themselves. As a friend once told me, �Apple users are like democrats: It�s more of a religion than an affiliation, and they will do whatever is needed to justify themselves.�
The same can be said about PC people and how they are.
The best part about the whole thing is that we all have the right to choose what we like to work with.
Oh and "I don't see Apple employing similar techniques in going up against Microsoft." I hate to point another thing out but: http://www.apple.com/getamac/ads/