Well I'm proud to say I was the first to jump ship and pay the $29.99 to listen to Steve's oh-so-pleasing voice. He even personally left a message on my new iPod Shuffle and offered me an extra 2 Kbps if I paid an additional "generous premium" of $14.99. I only had to speak my decision to my new Shuffle...but...regardless whether I'd say "yes" or "no," Steve's congratulatory voice track would play and thank me for being a supreme Apple follower...how convinient eh? I'll never make the mistake of paying less for what appears to be a perfectly OK product ever again...