03-11-2009, 08:04 PM
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Oracle
Join Date: May 2003
Posts: 984
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I think that Apple wants to remain a premium brand product - they will never be able to compete completely on price, and the amount of cash that they have on their balance sheet and their ever-increasing market share in the last decade suggests that it's not a stupid plan on their part, either.
They are a BMW or Mercedes in this market, and they continue to say that they will sacrifice market share for adequate profits. The good news about this business plan is that when it stops working, you have plenty of room to cut your prices to pick up some more volume, while a company that is already competing at the edge of profitable margins is obviously constrained.
I greatly prefer Macs now, and would never go back. The added value to me is worth the upgrade in price. I can see why others would feel otherwise, though.
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