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		Thoughts Media Forums > ZUNE THOUGHTS > Zune Content Creation & Management
A Different Perspective on the New Zune Pass

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#4

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11-24-2008, 06:46 PM

David Tucker Contributing Editor Emeritus Join Date: Sep 2006 Posts: 1,053		Not to get really into that whole subject again but there is a huge thing about the $99.99 price point. There's a lot of market research into that price point being a sweet spot for the whole "Impulse Buy" thing. And honestly I don't think a 4GB player is worth more than $100 in this day and age But I agree...this is far more significant than a price drop. I have a friend who was trying to decide between the iPod and Zune like I said when this was first announced and she had decided on the iPod. She's put that purchase on hold to look into this. In fact...I don't see any way this can be looked at other than an incredible deal now.

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