I don't think think a shuffle is just a fashion acc. But its use as a fully featured MP3 player is pretty much non-existent. I can't imagine using it outside of a workout environment. So its really only good as a 2nd player. Which isn't a bad thing necessarily.
I agree though. The tenor of most articles on the Zune 3.0 are positive. Compared to the last 2 generations they are absolutely gushing really. Zune 1.0 I can see how some had some issues with it but honestly as someone who loved my brown Zune I think that the overwhelming negative sentiment was always dead wrong. The player rocked. The desktop software was a weak link but I've tried iTunes. I didn't think that iTunes was that great at the time myself.
Zune 2.0 was negative because it was MS and because of the bad perception of the Zune. The player is cool and sleek. It takes time for MS to get on people's good side and with 3.0 its happenning finally. There's still ways they can improve the Zune but now more than ever its an absolutely solid device. I have far more options with it than I would with an iPod when it comes to how I use it.