It's way too small. I think the palm of my hand would engulf the closed-form version of this. Call me crazy, but I like it when the phone extends more than halfway from my ear to my mouth.
With that square screen it looks like it's trying to contend with the Treo. I hope it's at least 360x360. I suppose it could be a landscape screen that's distorted by the picture-of-a-picture...