if they want to kill themselves, start blocking (or even deleting) content not purchased on marketplace. That is a lawsuit waiting to happen.
I'm a bit more cautiously optimistic than you - the day that the Zune won't play content that I've ripped from a DVD I own or recorded off TV is the day that drop the Zune as a player. I don't think the Zune team would do that, no matter how desperate they are to compete with Apple.
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