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RIM Evolving Devices, Branching Out Into Smartphones?


 
 
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Old 08-12-2004, 10:04 PM
mty
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Join Date: Aug 2002
Posts: 37
This may be more about growing market share than protecting it. RIM has a loyal corporate customer base that is not about to jump ship for more complex devices. Also, their IT shops want to support only one product as the corporate standard--usually RIM gets the nod b/c of their focus on doing email right.
 
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