12-28-2007, 10:30 PM
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Thinker
Join Date: Aug 2006
Posts: 431
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I agree that this news is pretty good for the Zune. Microsoft has said its goal for the Zune for 2008 was the be the solid number 2 player and they appear poised at this time to be able to achieve that. Marketing will be key, as will improvements to the Zune Marketplace such as getting the Warner DRM free tracks and video. Ongoing tweaks to the Zune firmware will also help and new colors and packages. Cmon Microsoft, you know how to do this stuff. Let's see you execute.
Update: while doing errands today, I was near some Zune retailers in the Puget Sound area and thought I'd check out the supply. Two Targets, a Circuit City, Toys R Us, Office Depot, and a Best Buy later here are my findings: None of the stores had the 80 or the 30. Toys R Us was out of all Zunes except one pink 8 that was labeled "limited edition." The Targets each had two or three 4 and 8 units. Best Buy had 1 8 unit. Office Depot had no units at all. Circuit City had a pair of 8s and 1 4. All of these stores had nice point of sale displays for the Zune, and there were plenty of accessories in each location, just very few Zunes. I have yet to see numbers on what Microsoft manufactured of the various units, but it is clear they had a sell out or near sell out in this area. Given the information in the post about web traffic, it appers this was a good season. This next information can't be used for comparisons, but I did note that all of the stores above had plenty of iPods and Sensas and Zens on hand.
Last edited by randalllewis; 12-30-2007 at 01:28 AM..
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