09-06-2005, 08:00 PM
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Editor Emeritus
Join Date: Aug 2006
Posts: 2,968
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$$ in Digital Content Big Deal to Gen Y
"A survey conducted by KRC Research for hard drive maker Hitachi today revealed that the average Generation Y consumer (18-24 years) has significantly more dollar value stored on their consumer electronics devices then others. Data collected also points out, Hitachi said, that consumers want two to three times more digital storage than they currently have. The study, conducted during August, showed that on average American adults have $1,135 worth of entertainment stored on devices like laptops, MP3 players, DVRs and mobile phones. Generation Y, by contrast, averages out at around $2,199 stored on the same types of devices."
Wow, I guess DMT has a future after all. ;-) More seriously though, it is nice to hear that Gen Y (didn't know that we were Gen Y now) is investing so much in consumer electronics. Not only that, it also looks like they are spending on better quality and larer capacity devices. I guess consumer goods manufacturers will be pleased to know that their marketing departments are hitting the right audience.
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