I've been tracking the Amazon price since Nov 14th. Today is the first day its been discounted. I laughed before when it said "You save $0.01" before.
Until they get a update to fix some of the install issues there is no point is wasting a lot of money on an ad campaign. They are in this for the long haul. The big question I have is will DJ Mode be in the first firmware upgrade? That will sell more players than song sharing.