08-25-2006, 02:02 AM
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Thinker
Join Date: Aug 2006
Posts: 355
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I'm curious to see what Zune really becomes - the technologies it employs, the features it offers, how inspiring a piece of hardware and software it really is. As others have mentioned, Apple has built such mind-share in the marketplace that it's almost ridiculous - parents may not even totally understand what an "ipod" is, they just know they kids want one and that "everyone has one". That is the real challenge MS has IMO - they need to somehow become the device that replaces the ipod, probably with some kind of paradigm shift in consumer electronics. I think the race for MP3 players is done - it's Apple's win by a landslide. Rather than chase Apple and vy for the scraps left over, MS needs to define the "next thing" in the market....
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