Lipstick Jungle = Apple Showcase

[Vincent Ferrari]

<p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1226284304.usr18053.jpg" border="1" /><em><br />Above: Nico looks for a baby gift on her MacBook Air as Kirby checks up on her (NBC Photo).</em></p><p>It's no secret that the networks / television studios / movie studios pay a pretty penny to have their products placed in front of our adoring eyes, but sometimes it's almost out of place.&nbsp; If you figure that the Mac is at about a 7% market share (and that is a high percentage, no doubt), then the cast of Lipstick Jungle is just about as atypical as they come as far as owning Apple products.&nbsp; Each of them uses Apple products regularly (Nico and Wendy use MacBook Airs, and Victory uses a MacBook Pro), they all have iPhones (including minor characters) and whenever you see an interior office shot, there are iMacs galore.&nbsp; It got me thinking as I watched; how much does Apple pay for this product placement?&nbsp; To have their logo in your face constantly in every episode it had to have cost them a pretty penny.</p><p>My theory?&nbsp; It's Candace Bushnell's fault.&nbsp; Bushnell, as you all know, is the writer behind Sex and the City.&nbsp; For the entire run of the HBO series, Carrie Bradshaw was using a "top-of-the-line" Powerbook to write her column.&nbsp; Something tells me she's just a big Apple fan!</p><p>Have any of you noticed lots of Apple products in your favorite shows?</p>

[marvi1]

Not so much, but as you say, product placement is rampant. Look at Stargate: Atlantis. All Dell equipment, all the time. Not too sure I'd want to be stranded in another galaxy, dependant on Dell and Microsoft!

[Vincent Ferrari]

Not so much, but as you say, product placement is rampant. Look at Stargate: Atlantis. All Dell equipment, all the time. Not too sure I'd want to be stranded in another galaxy, dependant on Dell and Microsoft!

As long as they aren't running Vista :-) HAHAHAHAHAAH

I kid.

[marvi1]

It's funny cause its true...

[TheDick]

Can't say I've watched lipstick jungle and frankly, I doubt I ever will. However, I do see Apple product placement on NBC's The Office. I wonder if they have a deal with the NBC network, or if they put product placement on all networks.

Anyway, this got me thinking about a new show I watch (Mad Men) and how they have made such product-placement impossible. Well, I mean, obviously Don Draper was not using a computer back in the 60's (duh) but it just seems that as more shows start relying on advertisements, it seems it would make it harder for those shows that can't bake product-placement into the content.
Obviously, Mad Men, does do some product placement on some of the more mature brands, but what about shows like Xena The Warrior Princess.

Anyway, I just wanted to stop by and check out the site. Having recently converted to a Mackbook, I thought I would hang out here and see what's going on. I really dig the look of the site, and the content is killer. Y'all are doing a great job.