E_L_O
11-16-2007, 08:14 PM
As we watch the roll out of Google’s first installment of the Android SDK, sans CDMA support; and wait to see how or if the Open Handset Alliance (OHA) will change the mobile phone landscape; one of the many questions I have asked myself is if there is success, will the Android and OHA initiative result in raising the bar in the mobile industry in a step-wise fashion or will there be a quantum leap?
While Mogul owners continue to ask why it wasn’t shipped with 128mb RAM, integrated GPS, and functional BT, technical advances continue to enter into the U.S. mobile phone market place, albeit at a glacial pace. Our appetites are whetted by the recently announced HTC Touch Cruise http://www.htc.com/product/03-product_htctouch_cruise.htm and we wonder what 3.5G and 4G will yield for CDMA in terms of integrated form, function and power.
Although the next PDA/smart phone RAM benchmark would appear to be 128mb; with the recent roll-outs of Intel’s and Panasonic’s 45 nanometer low-power architecture, why shouldn’t Pocket Personal Computers (PPCs) ship with 1g RAM, 2g ROM, and dual or quad core processors? Why shouldn’t VGA be the minimum standard for a PPC screen? Why shouldn’t the PPC ship with ample video/ audio functionality and power that would allow its owner to participate in real-time video conferences or just download video feeds from remote locations, in a similar manner to most mid-range desktops and laptops today? With the recently announced technical advances and business model innovations; why shouldn’t the PPC function as an ultra mobile, multi-media, business tool?
From a business perspective, the question must be asked: If we build it will it sell in sufficient quantities and at a sufficiently robust profit margin to justify capital investment and corporate commitment? The answer: Market Research; Market Research; Market Research; … There must also be a thorough re-evaluation of current business models and philosophies. Whether utilizing Economic Theory, Mathematic applications or Modeling; the basic issues are: what is the optimal price to charge the optimal number of customers to obtain the optimal profit? Does the Corporation implement an initial boutique pricing strategy, with mid and/or late cycle discounts; or implement a flat, large-volume pricing strategy? Once again, RESEARCH.
However, with the projected lowering of costs associated with the 45 nm manufacturing process; open-source Android; and OHA; there should be a resulting lower individual component price and therefore, a lower, market-ready, handset price.
Sounds good in THEORY; but, will it work in practice?
From: Buzz About Wireless 11-14-2007
http://forums.buzzaboutwireless.com/baw/board/message?board.id=SmartPhones&thread.id=2196)
While Mogul owners continue to ask why it wasn’t shipped with 128mb RAM, integrated GPS, and functional BT, technical advances continue to enter into the U.S. mobile phone market place, albeit at a glacial pace. Our appetites are whetted by the recently announced HTC Touch Cruise http://www.htc.com/product/03-product_htctouch_cruise.htm and we wonder what 3.5G and 4G will yield for CDMA in terms of integrated form, function and power.
Although the next PDA/smart phone RAM benchmark would appear to be 128mb; with the recent roll-outs of Intel’s and Panasonic’s 45 nanometer low-power architecture, why shouldn’t Pocket Personal Computers (PPCs) ship with 1g RAM, 2g ROM, and dual or quad core processors? Why shouldn’t VGA be the minimum standard for a PPC screen? Why shouldn’t the PPC ship with ample video/ audio functionality and power that would allow its owner to participate in real-time video conferences or just download video feeds from remote locations, in a similar manner to most mid-range desktops and laptops today? With the recently announced technical advances and business model innovations; why shouldn’t the PPC function as an ultra mobile, multi-media, business tool?
From a business perspective, the question must be asked: If we build it will it sell in sufficient quantities and at a sufficiently robust profit margin to justify capital investment and corporate commitment? The answer: Market Research; Market Research; Market Research; … There must also be a thorough re-evaluation of current business models and philosophies. Whether utilizing Economic Theory, Mathematic applications or Modeling; the basic issues are: what is the optimal price to charge the optimal number of customers to obtain the optimal profit? Does the Corporation implement an initial boutique pricing strategy, with mid and/or late cycle discounts; or implement a flat, large-volume pricing strategy? Once again, RESEARCH.
However, with the projected lowering of costs associated with the 45 nm manufacturing process; open-source Android; and OHA; there should be a resulting lower individual component price and therefore, a lower, market-ready, handset price.
Sounds good in THEORY; but, will it work in practice?
From: Buzz About Wireless 11-14-2007
http://forums.buzzaboutwireless.com/baw/board/message?board.id=SmartPhones&thread.id=2196)