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View Full Version : What is the Zune?


Darius Wey
08-24-2006, 06:51 PM
<img src="http://images.thoughtsmedia.com/zt/2006/wey-20060722-zune.gif" alt="" /> <br /><br />One of our readers kindly informed us that in the excitement of the launch of Zune Thoughts, we failed to mention what the Zune was, and so he had to perform a quick web search to find out more. Not too surprising, really. There hasn't been much Zune-related publicity in print and visual media, and most of the buzz surrounding the product has been generated from blogs, internet news sites, and teaser pages. Over the days, weeks, and months, we'll be revealing the Zune slowly and steadily, similar to the peeling of the layers of an onion (without the pungent smell, of course). To kick things off, this post will give a quick &quot;5W&quot; analysis of the Zune. For those of you who have been tracking past and present Zune-related news, you won't find anything new here. This post scrapes the surface of the Zune, and serves to provide a basic overview of what the Zune is and what it has to offer.<br /><br /><strong>What:</strong> Zune is a collective term describing the hardware, software, and services behind a new Microsoft-driven portable digital entertainment experience. All three components will be heavily tied together, much like the successful Xbox and Xbox Live model. Unlike other digital audio players driven by Microsoft technologies, the Zune will be unique in that everything will be born and bred within Microsoft, without the interference of OEM partners.<span style="font-weight: bold;"><br /><br /></span><strong>Who:</strong> As you've probably worked out, Microsoft is the company behind the Zune. Digging deeper, some of the folk behind the Xbox 360 are the brains behind it all.<br /><br /><strong>When:</strong> The Zune isn't a Microsoft project lasting several months. While the first-generation Zune device is expected in the fourth quarter of 2006, the project will continue for many years as successive models are released with new features enhancing the overall integrated experience.<span style="font-weight: bold;"><br /><br /></span><strong>Where:</strong> The Zune will initially launch in the United States. By the end of 2007, the product line will expand and be made available in multiple countries.<br /><br /><strong>Why:</strong> Microsoft's plan to rejuvenate its presence in the portable digital entertainment market isn't simply about replicating the functions of other digital audio players. The company plans to go the extra mile by tapping into this core theme of &quot;community and discovery&quot;, which it knows a lot about, thanks to the successful Xbox model. Visiting an online media store won't just be about purchasing the media, but rather, an additional opportunity to share media (both purchased and user-created), share experiences, and so on. And then in the bigger picture, extending and integrating that Zune experience with other Microsoft products such as Media Center, Windows Mobile, Windows Live, Xbox 360, Xbox Live, and the list continues. Many have argued that the Zune is simply an iPod clone, but based on the hints that Microsoft has dropped over the past couple of months, it's a lot more than just a clone, and as we approach Christmas, we'll start to see the Zune take shape and its features become clearer.<br /><br />Want to see Microsoft's official teaser page? Visit <a target="_blank" href="http://www.comingzune.com/">Coming Zune</a>.

SuperFreak
08-24-2006, 06:56 PM
Hey Darius, what's on that coming zune page? I clicked it, and I hear music, but just a blank page. Not sure if it's my browser or not (using IE beta)...

Thanks.

Aaron Roma
08-24-2006, 07:07 PM
Want to see Microsoft's official teaser page? Visit Coming Zune (http://www.comingzune.com/).

WTF? That's just.... wierd.

SuperFreak: There should be a really odd "comic" on that page.... then eventually a registration form for a newsletter.

Chris Gohlke
08-24-2006, 07:15 PM
Want to see Microsoft's official teaser page? Visit Coming Zune (http://www.comingzune.com/).

Of course, it all makes sense now!

SuperFreak
08-24-2006, 08:10 PM
Thanks aroma. I'll try it with FF later.

ucfgrad93
08-24-2006, 09:20 PM
It will be interesting to see how the Zune compares to the iPod. Good luck with this site. ;)

TheHark
08-24-2006, 09:28 PM
When I saw news of another Zune site I thought 'yeah another one' but I better check it out and was surprised. Looks like a cut above -- Rock on.

Tim Williamson
08-24-2006, 10:08 PM
Congrats on the new site Jason! The new layout looks great! :)

Rocco Augusto
08-24-2006, 10:24 PM
im digging this new design, very clean :)

Darius Wey
08-25-2006, 12:37 AM
Thanks aroma. I'll try it with FF later.

You may also want to reinstall the latest version of Adobe Flash Player 9 when you get a chance.

SuperFreak
08-25-2006, 01:33 AM
You may also want to reinstall the latest version of Adobe Flash Player 9 when you get a chance.

Will try that, once I get home sweet home... ;)

Thanks.

saru7755
08-25-2006, 03:57 AM
that was fast.

martin_ayton
08-25-2006, 12:40 PM
It's looking good, Jason, though I find the jagged left had column (due to the different widths of the poster info. boxes) a little hard on my eyes. It bodes well for the future in PPCT.

Knowing little about the DAP space, I'm likely to just lurk here, but I'll post this now to get myself moderated and approved... just in case.

gilbertovp
08-25-2006, 03:27 PM
Hello, congratulations for the new site!

I just found this article on engadget: Zune revealed by FCC as "Toshiba 1089" (http://www.engadget.com/2006/08/25/fcc-reveals-toshiba-1089-and-its-looking-a-whole-lot-like-a/)


Do you guys have more information on this?

SuperFreak
08-25-2006, 05:22 PM
Yay! Finally got to see it. Now that was freaky cartoon... I like it... :D

Jason Dunn
08-25-2006, 06:17 PM
When I saw news of another Zune site I thought 'yeah another one' but I better check it out and was surprised. Looks like a cut above -- Rock on.

Thanks! We're just getting started here, but my goal is to be the best Zune site we can possibly be!

Jason Dunn
08-25-2006, 06:18 PM
Do you guys have more information on this?

We covered the FCC info, but I'll be going through the user manual and discussing some of the points in it.

Jason Dunn
08-25-2006, 06:20 PM
It's looking good, Jason, though I find the jagged left had column (due to the different widths of the poster info. boxes) a little hard on my eyes.

Yeah, we have quite a bit of template tweaking to do. Fabrizio was super busy with our CMS, so I hired a freelancer from GetAFreelancer.com and he did the Zune Thoughts forum template. Problem is, quite a few things were wrong/incomplete. He promised to fix it all, the vanished - he won't return my emails, has blocked me on MSN Messenger, etc. :confused: So things will get better, just wait.

Jerry Raia
08-25-2006, 09:45 PM
He promised to fix it all, the vanished - he won't return my emails, has blocked me on MSN Messenger, etc. :confused: So things will get better, just wait.

Nice guy, sheesh.

SuperFreak
08-26-2006, 12:12 AM
Geez, nice guy indeed. Way to repeat business...:rolleyes:

Paul Martin
08-26-2006, 04:01 AM
Just following the thoughtsmedia empire along. :D I've never purchased a separate MP3 player...just used my PDA. Perhaps Zune will be the first!