Jason Dunn
12-02-2003, 07:56 PM
<div class='os_post_top_link'><a href='http://www.mobiqa.com/index.html' target='_blank'>http://www.mobiqa.com/index.html</a><br /><br /></div>"Mobiqa are the world's leading pioneers in intelligent mobile solutions, developing products with instant commercial applications in the real world. Our mobile phone barcode technology is employed in our current flagship products: mobi-tickets™, mobi-coupons™ and mobi-rewardcards™. Recent product developments awaiting market readiness are 2D barcodes and multi-media mobi-tickets and mobi-coupons. Mobiqa has won an impressive range of customers and formed strategic alliances with partners who when combined with Mobiqa's technology will change current market practices..."<br /><br />This looks very cool - they send you a bar code via SMS, and that bar code is your event ticket, or a promotional discount, etc. When you get to the event, they scan the barcode on your phone screen and you get in. Or, if it's a store, then scan it and you get the discount. I think this is a very cool idea - the whole concept of having to remember to bring a dead-tree coupon is outdated. It will be interested to see how widely adopted this is, because some coupon-based marketing programs (like the Blockbuster Rewards program) bet on you as a customer forgetting to use all the coupons they gave you (this increases their profit margin). If the use of discount coupons goes up dramatically because people always have them on their phones, I wonder if we'll see a reduction in coupon value or frequency of issuing?