Amazon May Be Starting a Streaming Music Service

"According to the Wall Street Journal, Amazon.com has been pitching media companies on a streaming video subscription service that would compete with Netflix. Amazon has talked to NBC, Time Warner and Viacom about a service that would work on the Web, on mobile devices, and on Xbox 360 consoles."

If this is true (and I think it probably is), then the digital distribution field is about to get a lot more interesting.  I've been hoping for some competition for Netflix, which pretty much rules the roost when it comes to streaming video.  I'm a firm believer that more competition is always good for the consumer.  It's also possible we'll see a streaming video solution from Apple, maybe even at today's event.  It looks to be an exciting few months for fans of streaming video.  Anybody else excited about this possibility?