"Compare Macs" Now Possible in Online Apple Store

"Apple on Thursday added a new option to its online Apple Store called "Compare Macs." The new option allows customers to quickly bring up specs on the hardware, included software and technical specifications for each system. Compare Macs also gives users a look at each Mac's environmental report, which has become a very important buying factor for many users in recent years."

I really like this feature! The best part for me, in my quest for a new 15-inch MacBook Pro: when all three available models are displayed side-by-side, options, details and prices are shown, and when selected, immediately updates the total price up at the top. Add memory, it's there. Add an SSD, poof, it's there! Even an environmental status report is there. Clicking on a section (arrow) minimizes and maximizes the section, so that you can see data that is relevant to you! Comparing is a common feature on many sites, but Apple has done an exceptionally good job, and the functionality even works on IE.