Kindle App Now With Audio and Video!

"In an intriguing move, Amazon has updated its Kindle software application for the iPhone and iPad with features not available on the company's e-reader hardware. Users of Apple's iOS-based devices can now read Kindle e-books with audio and video."

image credit: Apple Apps Store

Interesting to note that Amazon has provided these capabilities in the iPhone / iPad app before it is available on their own hardware. Is this the beginning of the end for the Kindle hardware, or has Amazon got something up its sleeve?