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Old 06-25-2010, 08:11 PM
Jason Dunn
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Default SWITCHED Asked People in New York What a "Zune" Was...Uh-oh

<div class='os_post_top_link'><a href='http://www.switched.com/2010/05/19/new-york-answers-what-is-a-zune/' target='_blank'>http://www.switched.com/2010/05/19/...what-is-a-zune/</a><br /><br /></div><p><em>"We understand that Apple's brand-name recognition stretches from one hemisphere to the next, and that competitors face a nigh-impossible task of out-marketing the Cupertino giant. But, still, we expected at least a few people to get this one..."</em></p><p><object width="525" height="296" data="http://o.aolcdn.com/videoplayer/AOL_PlayerLoader.swf" type="application/x-shockwave-flash" id="AOLVP_85648699001"><param name="bgcolor" value="#000000" /><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="allowscriptaccess" value="always" /><param name="flashvars" value="codever=1&amp;playerid=64486463001&amp;videoid=85648699001&amp;stillurl=http://pdl.stream.aol.com/aol/brightcove/aolmaster/1612833736/1612833736_85694664001_ari-origin05-arc-172-1273855917914.jpg?pubId=1612833736&amp;publisherid=1612833736" /><param name="src" value="http://o.aolcdn.com/videoplayer/AOL_PlayerLoader.swf" /><param name="name" value="AOLVP_85648699001" /><param name="allowfullscreen" value="true" /></object></p><p>I don't think the results of this will surprise anyone. The article mentions the "fanfare" with which Microsoft launched the Zune HD last year, and I have to wonder what the author is thinking of - because there was no fanfare. I haven't seen any form of mainstream media advertising for the Zune HD, so is it any wonder that no one knows what it is? I can't help but notice the demographic of the people they stopped - other than one young kid, most of them didn't look like the Xbox 360-owning type...and anyone with an Xbox 360 will know what "Zune" means, at least in a general sense (an entertainment service). Also, given that the Zune is a USA-only product, one has to wonder how many of those people were from the USA, or visiting from&nbsp;some place&nbsp;else...</p>
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