Rhapsody Drops Price

"Rhapsody today slashed the price of a subscription from $15 per month to $10. The immediate cut still provides the same features, which includes unlimited music downloads as well as streaming and in some cases local caching."

While most are still holding at roughly $15.00 USD per month, Rhapsody is going the other route and dropping their price to $10.00 USD. They are down to roughly 675,000 subscribers so they felt they had to do something to stem the tide of customers leaving apparently. I don't use steaming services at all, so this is a bit out of my element. Any of you use some kind of service like this and if so, what are your thoughts?