Microsoft Details Windows Phone Marketplace Experience for Developers

"On Monday, I wrote about how the Windows Phone Marketplace provides a different kind of shopping experience from a customer point of view. Today I wanted to describe how the Marketplace experience helps application and game publishers improves discoverability, monetization, and long-term customer connection. We've learned a lot from our experience with the Windows Marketplace on Windows Mobile, and listened to feedback from over a thousand developers that informed the design and experience of the Windows Phone 7 Series Marketplace experience."

Microsoft has published the second part of its Windows Phone Marketplace guide with a discussion on discoverability, monetization, and customer connection - all key topics of interest for both developers and publishers. If you're in that crowd, be sure to give it a read.