"Apple co-founder Steve Jobs was in attendance at the Oscars Sunday night, and during the telecast the first iPad ad revealed, upon closer look, prices for some titles in the new iBookstore."
So some eagle eyes out there watching the first commercial noticed prices on some of the books, ranging from $7.99 USD to $14.99 USD. Jobs was also on hand, in his words, "To see Up win," which it did, so perhaps he was good luck.
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