Apple Gears up for Enterprise

"Apple is a consumer-focused company first and foremost. They have enterprise sales departments but the bulk of their marketing and support effort go into consumer sales."

Image Credit: www.maconlysource.com

Now that Apple filed paperwork to trademark "Joint Venture" they may be rethinking all of this and heading into the enterprise market. The paperwork they filed described the trademark as including "Maintenance, installation and repair of computer hardware, computer peripherals, computer networks, and consumer electronic devices; information, advisory and consultancy services." Sounds business oriented to me, and also it seems like it is about time they focus on this aspect of the computer market, or at least devote more resources than they have in the past. What are your thoughts? How do you think Apple is going to do in this part of the market?