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Old 10-06-2009, 03:00 PM
Jeff Campbell
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Default An Apple or Another Piece of Fresh Produce?

http://www.theage.com.au/business/a...91005-ghzr.html

"WOOLWORTHS insists its new logo is a stylised ''W'' or a piece of fresh produce. Apple thinks it is an apple, and the California-based technology company wants to stop Australia's largest retailer from using it."

 

A "W" or a piece of fresh "produce?" Um, yea, well the fresh produce certainly looks like what we refer to in orchard country as an apple. I thought the quote from the designer of the logo, Hans Hulsbosch, was rather humorous: "Based on this logic, they would have to take action against every fruit seller" when referring to the Apple complaint. Well Hans, only if other fruit sellers also sold electronics. 

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