"Atomic" Zune HD Being Auctioned Off On eBay?

It looks like the Atomic Red Zune HD, which was revealed last week through hacked software resources is real, and being sold on eBay. There's not much info on the sales page, like where the seller got the device from (I'd assume it's similar to the v2 "citron" Zune 8, which was a ship gift for the team), but hopefully we'll find out soon enough. I really want to get one in the Atomic color, but with the current bid at $265, and four days left, I'd assume these pictures are the closest I'm going to get.